Organizovaný streetart (Mosty 3/2019)
21. 8. 2019Graffiti containers beautify streets and serve a good purpose
ASEKOL, which focuses on the e-waste collection, has decided to combine education with art under the banner of its Art of Waste Sorting project by placing red containers decorated with graffiti-inspired designs at the end of the summer holidays in regional cities. Within these artistic and functional installations, artists and sprayers portrayed the cities and their dominant characters, features and landmarks under the leadership of Nikola (Khoma) Vavrous. Examples include little futuristic appliances that take over the country, a comic rendition of the Holy Trinity, and a cartoon of chef Přemek Forejt.
Leading Czech artists and street art artists led by Nikola (Khoma) Vavrous handled the design and installation of the painted works of art. He has been involved in street art for more than twelve years and his works can be seen in the underpasses in Karviná, on the vehicles of the Ostrava-based OZO company and on a 60-meter wall in Chýně. “When I was asked by ASEKOL if I had tried to paint a container, I was excited to think of a design linking the city and e-waste. One prototype suddenly became a large-scale art project that took months of preparation with the team. Team synergy worked great in preparation and on-site with the paint in our hands. I believe the works will interest the public,” explains Nikola (Khoma) Vavrous.
In addition to Khoma, Dalibor (MAX) Krch, Ivan (Yvans) Svárovský, Michal (Prophet) Filák, Jan Gruml (Slakinglizard), Nelli Plevová (VANELLI) and Oto Vehovský (Phormel) also participated in the design and installation. After creating their designs, the artists met in Roudnice nad Labem at Meva company for a few days, where red containers are manufactured and refurbished. The individual painting work lasted for less than two weeks and the paintings were supplemented with an anti-graffiti paint, a decision ASEKOL made primarily out of respect for the works of art that had transformed the containers.
After distributing the containers in the second half of August, ASEKOL will launch a voting contest to choose a favourite container. In the contest, residents of the entire Czech Republic will be able to win a financial donation of CZK 100,000 for their city, which should then be used for environmental or CSR activities in the area. In addition, all contestants will play every week for valuable prizes. “Every year we motivate municipalities within the Active Municipality competition to educate and inform citizens about the need to collect e-waste when we reward municipalities with the largest amount of e-waste collected per person. We believe that the originally painted containers within the Art of Waste Sorting Educational Project project will help even more and will bring us closer to the citizens of the given cities,” ”says Daniel Šafář, director of marketing department of ASEKOL. The contest, in which cities and individuals can win, will be launched on 2 September 2019 at www.umenitridit.cz where you can learn more about the project.
ASEKOL a.s. is a non-profit company that has operated a collective system for e-waste collection since 2005. Based on registration kept by the Ministry of the Environment of the Czech Republic, it ensures the e-waste collection (electrical and electronic waste) in all areas, including computing, telecommunications and office equipment, consumer electronics, electric devices, tools, toys and leisure and sport equipment, monitoring and control equipment and vending machines (groups 1 to 6). ASEKOL has concluded contracts for the establishment of e-waste collection points with more than 4,300 towns and municipalities and 3,000 repair shops and stores dealing in electric and electronic goods. Thousands of other collection points were created thanks to the development and installation of various types of containers for small e-waste and devices. More than 17,000 collection points are operated by ASEKOL, the densest publicly-accessible e-waste collection network among all collective systems in the Czech Republic and Europe. ASEKOL was awarded the prestigious national TOP Responsible Company award for its corporate social responsibility. At the same time, it was awarded the prestigious Ruban d’Honneur or “Ribbon of Honour” award in the European Business Awards (EBA) in the Environmental and Sustainable Development category for its activities.
Media contact:
Eva Zvěřinová, phone: 234 235 282, email: zverinova@asekol.cz
Lucie Přibylová, phone: 234 235 266, email: pribylova@asekol.cz